A new decentralized application (DApp) aims to transform product feedback and user engagement within the Web3 space by promoting direct interaction between users and product teams.

Overview:

A primary goal of Web3 developers is to leverage decentralized technologies to create products that effectively serve end users. A new DApp, Propeller.chat, seeks to redefine product development and user engagement. Built on the River Protocol, Propeller.chat emphasizes meaningful engagement and dynamic feedback, akin to Trustpilot but for Web3.

Key Features:

Enhanced User Interaction: Propeller.chat, developed by LCA (Late Checkout Agency), allows users of specific DApps or products to interact directly with team members. Users can share ideas, engage with other power users, and receive rewards for valuable input. LCA has a history of pushing for community-centric applications and has collaborated with Web3 leaders like Opensea and Moonpay.

Active Feedback Collection: The platform ensures that feedback is not only collected but also acted upon. Greg Isenberg, co-founder of Late Checkout Agency, emphasized the importance of timely feedback, stating that it can be crucial for a startup’s success. He noted that sharing feedback on social media often gets lost, while Propeller.chat provides a dedicated space for productive interactions.

Token-Gated Memberships and On-Chain Verification: Propeller.chat utilizes blockchain technology to ensure that feedback comes from verified community members rather than bots or fake accounts. Memberships are represented as non-fungible tokens (NFTs), helping to track early adopters and build reputable communities through reputation-based rewards.

Industry Insights:

Bridging Web2 and Web3: Brian Meek, co-founder and CTO of HNT Labs, the company behind the River Protocol, highlighted the importance of developing Web3 products that incorporate familiar features from Web2, such as messaging apps. He believes that creating high-quality, user-aligned products is essential for driving large-scale adoption of Web3 platforms.

Utility and User Needs: Amanda Cassatt, CEO of the Web3 marketing agency Serotonin and former CMO of Consensys, reinforced the value of developing products that offer true utility and meet user needs. She shared her insights during the Proof of Talk 2024 conference in Paris, emphasizing that fulfilling end-user needs is a key marker of a successful product.